(Part 2 of the Campaign Cornerstone series.)
| Date | Available on-demand |
| Duration | 90 minutes (1.5 CEU's) |
| Faculty | Peter Fissinger, CFRE, President |
| Michael Poston, Vice President for Advancment, Guilford College | |
| Session Fee | $95 |
Description
How do you find out if you’re ready for a campaign—and if your donors are ready for you? What does your organization need to plan and launch a successful campaign? In a competitive fundraising environment, miscalculations can be costly. We’ll examine proven processes and best practices you can employ to get ready for a successful campaign in the second installment of our “Campaign Cornerstone” series.
Target Audience
Directors/Associate Directors of Development, Chief Executive Officers/Executive Directors (secondary), Board Members
Learning objectives
- Examine best practices in campaign planning
- Examine the relationship between strategic planning and your campaign planning process
- Learn about the role of the feasibility study – it’s purpose and structure
- Learn how campaign planning can be used to involve and cultivate donors
- Learn about the board’s role in making informed campaign decision and ways to win buy-in
Agenda
- Criteria for successful fundraising
- Pre-campaign planning process and reports
- Strategic planning
- Factors affecting campaign decisions
- Successful implementation of your plan
- Case study: Guilford College, Greensboro, NC
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Full participation in Internal Readiness is applicable for 1.5 points in Category 3.B-Education of the CFRE International application for initial certification and/or recertification.