(Part 1 of the Campaign Cornerstone series.)
| Date | Available on-demand |
| Duration | 90 minutes (1.5 CEU) |
| Faculty | Jeff Wilklow, Vice President |
| Andrew Brommel, Senior Writer | |
| Session Fee | $95 |
Description
A powerful case for support empowers you to speak to the values and passions that drive your donors and communicate the essence of your mission and plans. Yet many organizations struggle to see themselves from their donors’ perspectives. This session seeks to help you step outside your organizational mindset by beginning with a fundamental question: Who are your donors and what do they care about? From there, we will discuss how your organization can develop focused messages to reach your donors’ hearts and minds.
Target Audience
Directors and Associate Directors of Development, Marketing and Communications professionals involved with fundraising, Chief Executive Officers/Executive Directors (secondary), Board members and fundraising volunteers..
Learning objectives and desired outcomes
- Learn the basics of effective case development strategies.
- Understand how to discover donor viewpoints to drive your process.
- Learn about the roles that staff, volunteers and board members can play in developing your case.
- Examine the benefits of an effective written case statement, both in terms of fundraising and as an important tool for reviewing organizational priorities.
Agenda
- What is the case for support?
- Who are your donors and what do they care about?
- How can you develop messages that reach your donors’ hearts and minds?
- How can you build consensus around your case?
- How can you make full use of your case for support?
- How can you craft powerful case language?
Full participation in Hearts and Minds: Cases That Connect is applicable for 1.5 points in the CFRE International application for initial certification and/or recertification.