| Date | Tuesday, October 14, 2008 |
| Time | 12:00 noon, Central (US) See your time zone |
| Duration | 75 minutes (1 CEU) |
| Session Fee | $125.00 |
| Faculty | Edith H. Falk, Chair and CEO (moderator) |
| Catherine "Rinnie" Nardone, Director of Philanthropy for California, The Nature Conservancy |
|
| Greg Cameron, Executive Vice President and Chief Development Officer, WTTW11 | |
| Linda C. Mathes, Chief Executive Officer,
American Red Cross of the National Capital Area |
Description
Whether we are officially in a recession or not, we are clearly in a period of economic uncertainty. Hear from a panel of experienced development officers from around the country about how the economy is affecting their organizations ….and what they are doing to “recession proof” their fundraising programs.
Track
Executive Briefings
Level
Intermediate/Advanced
Target Audience
Chief development officers, senior development staff, Board development chairs, campaign committee chairs
Learning objectives and desired outcomes
- Lean how to maintain the commitment of your members and donors in the current economic environment.
- Learn which messages and strategies will become more effective and which will become less effective in a changing economy.
- Learn how to keep your development organization a top priority amid potential organizational cutbacks.
Agenda (outline what will be covered):
- Historic overview of fundraising results in periods of recession and economic slowdown and what current economic data and forecasts may indicate
- Overview of impact of economic slowdown on fundraising in different parts of the country and in different institutions
- Effective messaging to donors and prospects on impact of economy on organization and what your organization is doing to respond
- Strategies for enhancing the productivity of the development program and for maintaining executive level and organization-wide commitment to your development program
- Strategies for maintaining—and building—donor engagement in uncertain times
Full participation in Fundraising in an Uncertain Economy is applicable for 1 point in Category 1.B-Education of the CFRE International application for initial certification and/or recertification.